The secret to your superpower is through your under armor - Woman Empowerment Movements The Venus Warriors Podcast - Shauna Allan - Blog Post

The Secret To Your Superpower Is Through Your Under Armor


In today’s podcast, Shauna Allan shares about finding this confident, more mature woman in pieces of clothing, such as lingerie. Under armour confidence is such an untalked about idea yet it’s not something new. Shauna shared about her rebranding of her platform/business called the Bra Bra Sisterhood – an empowerment that is centered on the quality of lingerie women wear, what it signifies, and the strong emotions that come along with it. Confidence under armour or lingerie superpower seems to be a cliché and possibly an embarrassing topic for some to dwell on and yet it’s very pivotal in how a woman views her womanhood in a marriage, career and life in general!

How men and women’s brain are wired is seen perfectly when you speak the word ‘lingerie’. Men would immediately think of something sexy, but most women would immediately think of the uncomfortable times they’ve had with very tight sports bras or some strappy lace. A woman’s undergarment boosts her emotional drive to perform activities and be productive in the day. It’s the little things like the attention to details and comfort in these under armour confidence that changes a woman’s outlook of herself and on what she does. It’s the little spark of confidence that builds up and lights a fire of self-awareness and esteem that’ll leave you in radiance.

Starting up a lingerie business is a difficult task, but Shauna  is driven to put out a product out there that will empower more women about self confidence through these under armours by providing a more comfortable item to be worn and enjoyed all throughout their lifetime.

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JOIN THE VENUS WARRIORS CONVERSATION:

Liz Lima:

Welcome back. Venus warriors. Thank you so much for joining me again on the interview edition of the Venous Warriors podcast where you know now that I bring exceptional woman onto this show so that they can share their story, their journey, and all of the trials, tribulations and all that junk that they had to get through to get to where they are right now so that you can maybe resonate with them and see that yes, someone has gone through some nonsense that you probably think you can't do and they have. So today we have Shauna, thank you Shawna for joining me. Thank you so much for having me. This is really exciting. Absolutely. Um, and this is the part where I ask you a question and then I'm going to shut up. So the question is, what is it that you do right now in your business? What's going on in your life with the business and who do you serve?

Shauna Allan: 

So, um, January 1st this magic has happened for me. I decided that I was going to design my own lunch rebrand and yeah, so it was, it was a big bite and I'm really excited to go down this road. So I'm working with manufacturers right now. I've designed my entire lineup. Um, it's in the manufacturer's hands at this point. So you know, I'm probably not going to have a product. Um, this vision isn't going to come to life probably for, you know, four or five months. So in the meantime I decided, well, this is a great opportunity because the lingerie part of the business is really the bonus part. Um, the whole premise around this business is about empowering women and really getting to the root cause of, you know, you can move out of your unworthiness and into your confidence now for something that is just solely for you, not for anybody else. So to start my journey, because I mean, it's not like I came from a designer background.

Liz Lima: 

Oh, it's going to see is your face, are you related to like Calvin Klein what's going on?

Shauna Allan: 

Yeah, exactly. So I thought I do auctions in the beginning. I would either journal or I would do a blog. And I, and I don't come by sharing naturally. So I thought, you know why doing a blog is going to make me stretch out of my comfort zone and get really real with people about why I'm hearing what I'm doing. So I created a blog and then I thought, you know, I'm three months into this and all I'm doing is talking to people that maybe it's time now for people to talk back. Like let's, this is a sisterhood. So we've got to join forces and it's about everybody. It's not about me, it's not my dirty, it's everybody's journey going through this. So then I created a sisterhood. So that's my focus and I'm, I'm creating a community. And then, and then with this community, like I'm really excited I get to share this product with them.

Shauna Allan: 

Like, you know, we've talked about all this empowerment and how to move out of your unworthiness. So you know, time to celebrate. I love it. And so, okay, so this community and this community is, is where, so I started the community on Facebook. Okay. And it's called the Brobra sister head. It welcomes everybody. There's no limitations. I mean, um, the more the merrier. We got to share, right? We ought to come moderate together and Ben Together. So, so, okay. But I'm still, I'm still confused where, okay, so why lingerie? Like really, why lingerie? So I've had some pretty pivotable once in my life, um, that has, that lingerie has kind of been the center. And that sounds really weird to say actually now that I said that out loud, but it has made a pretty big impact on some pivotal times in my life. And you know, one of those times is, um, like I do have a failed marriage under my belt as many of us do nowadays.

Shauna Allan: 

I'm unfortunately, um, but what transpires through that? The emotion that's involved in that. I mean, you know, I was his step mom of three. I'm an unhappy relationship. Um, my, my focus was in children. My focus was in my family. I forgot about myself. I stopped taking care of myself. You know, I just, I lost myself. And then when my marriage fell apart and I didn't have children in my life anymore, I really fell apart because now I was alone. And you know, in the mix of this it was deep and dark and you know, everything that everyone else goes through is, you know, my dad gets cancer now we're his home care. And then in the midst of his recovery, I lose my mom. Like it was just a really big snowball effect in my life at that time. And it wasn't until, um, I met my husband now Bruce, we were just in the beginning of our relationship and it was puppy love and he was coming home from a business trip and he comes in and he's got a pink bag, the Victoria's secret bag for me. And at first glance I'm like, Oh my God, you bought me a gift.

Shauna Allan: 

It was, it was an obligation. It wasn't excitement anymore. It kind of fizzled me and it became really intimidating that now I was going to have to put this, whatever it might've looked like Easter lunch ray on for somebody. So we have a lovely night. I won't get into that, but the next day, um, you know, I really, I put that lunch reset back on all by myself. Bruce had gone to work and I really did a self assessment. You know, I stood in front of the mirror and like we all do when we try bating suits on and like, I'm seeing what looks good. Exactly. You take any have love handles like yacht, what's happening to my body with this? And you don't want, it was an awakening. It awoke my soul because I felt beautiful. Nothing short of beautiful. There was nobody there to judge me. I wasn't, you know, flaunting it for somebody else.

Shauna Allan: 

I just felt good. And you know, as years goes on and I know gaining my confidence back, having a really healthy relationship. Um, my husband also owns his own business and he had always said that, do you want to own your own business? And I'm like, oh, what would I do? Like, what would I really do? I don't know. I don't want a home store. Like, that's not really up my alley. And I couldn't think retail. It wasn't where I wanted to be. And then I was getting dressed one day, putting my lunch tray on. And every time I put it on in the morning, it's my under armor. It's what makes me feel good. It sets the mood for the day. And I thought, oh, this is good, this is good. I can recreate this feeling for so many women out there. Show them the power that this is going to do to them.

Shauna Allan: 

That's okay. I like it. I like that way better than men. The other maybe some lingerie people, businesses that are out there that I don't think they have that. So I liked that. So, so, but this, okay, so now and now this is in my brain, so maybe it's in some of the listening people's brain as well. So when you say lingerie, what are we talking about? Like give me the, like your definition of lingerie because I have a definition and it may not be what you're creating. Right? Well, totally. And I'm going to tell you something that's happening. So every time I tell someone that I'm, I'm designing lingerie, it's one of two reactions. Like in, it depends on the setting. If I have a mat, like a husband and wife standing in front of me and I say, I'm deciding launch ray, you can see the men light up. Like, Ooh. And then you can see the woman kind of go through this like, oh, like it's total polar opposites. But if it's just a woman in front of me, they immediately dive into what they don't like about lingerie. You know, they, they dive into the uncomfortableness. They only wore a sports bra or they don't wear lingerie at all anymore because they find it just uncomfortable.

Shauna Allan: 

My market, my target audience that I'm hoping to connect with is the middle aged woman. So I really want to focus on above 30. Um, you know, this is a time of our life that we have had children and if we haven't had children were probably engulfed in a business. Um, you know, we're feeding a relationship. We're thinking of everybody else first. Um, this is a time of the life that you should be celebrating. Who the woman you've become and all your successes in life. And so lingerie to me is it has to be comfortable. It has to be soft. Um, practical. I mean long gone are the big foam cups that I'm telling you.

Liz Lima:

That's why I had to ask, because you hit it on the head. I literally was thinking about what it's going to be like, these really uncomfortable thing only like, right. All this way.

Shauna Allan: 

No, I completely agree. Like it's, it's gotta be practical, but I don't think we have to sacrifice sexy. And when I say sexy, it's what the woman feels is sexy. We don't have to sacrifice that part of our life, you know, just because we are in our thirties, forties and 50s. Like why do we got to give that up? Yep. Exactly. Oh, this is

Liz Lima:

Awesome. Okay. So, okay. So I'm glad you, uh, define that for me and I'm sure everyone else listening who had the same thought. That's awesome. And I do, I have to say I am part of the Bob Ross to hood and I really enjoy it. And especially when you did put up that picture of the two bras. Yup. That was awesome. I really like it. I think it's great. And I, I think it's awesome because, um,

Shauna Allan: 

It gives a safe place, right to that. You can, you can just

Liz Lima:

Speak your mind like, okay, I feel this, like, right. I, and I feel comfortable and vulnerable enough that I can share it here because we were all probably thinking the same thing anyway. Right.

Shauna Allan: 

Totally. Totally.

Liz Lima:

That's amazing. I love it. Um, so, so what do you see right now? What, what do you, what do you, do you have any struggling? Like are you, are you going through any type of struggles? Like what, what, what's going on right now with this whole empowerment, lingerie, putting it together? Like what are you going through right now?

Shauna Allan: 

I have my own worthiness issues that I've been going through. And you know, like I said, I have this big journey behind me. And it wasn't that Ted, I met Bruce and life is just grand and I'm like this super confident woman. I mean, no, that's not the reality. Um, and doing this business. It's funny, any entrepreneur goes on this high like, yes, we're going to do it. Here's my business idea. Let's give her, and then you all of a sudden you have a dip and you're kind of like, oh my God, here's judgment. I'm now, I have this fear of brewing inside of me. What are People gonna think about me? Um, and then you know, you work through that and then boom, you're on this high again and you're like, yes, I'm going to do it. I don't care what people think of me.

Shauna Allan: 

I'm just, I'm going to impact so many lives. And that's what I'm after. And then I got the phone call from the manufacturer the other day and they were now talking pricing. So things getting really real and I'm like, I have this panic attack of, you know, picturing 2000 pieces showing up to my driveway. And I'm like, oh my God, can I do this? And it all stems down to worthiness. Am I, am I worthy to stand here and tell other women that it's okay to stand in your power and feel good about your body? Like it's, it's a surreal, it's an, it's almost an identity crisis is, is what I say. Like, you know, this isn't, this wasn't a part of my background. I didn't have years of going to school for lingerie design. I mean this wasn't a part of my background and it was not a part of my vision of where I thought it was going to go.

Shauna Allan: 

So, but it's funny, um, you the other day had posted that you were going to post a podcast and it was going to trigger people. And of course I'm like, well, I'm going to watch this. I'm going to grab my popcorn and watch this. So I'm listening to this and you're talking about I am enough and you know, all I could do is sit there and go, okay, if I had allowed myself to say I am enough when I went through a divorce, where would I be today if I would have said I am enough, when my dad went through cancer and I lost my mom, where would I be today if I would have stayed in that job? I was so miserable in and go, well this is that. I'm enough. Like this is where I am. You know, it really resonated with me and I thought, um, to any woman out there watching this or men, it's not enough. You got to keep going and keep stretching and the more uncomfortable you are at, the more you're going to impact people. Like you got to break out of that Shell. And uh, so that, that really resume, I really liked that you're, I'm good. Your thoughts on that? It was very thought provoking and I thought, yeah, no, none of us sign off.

Liz Lima:

Yes, I can't stand that term because it's, we are so much more than enough. Like, and so here's, here's a perfect example. You may not realize it, but everything you're doing right now, everything you're doing right now is putting you in that power to, to share with other women. Like think about it. You're, you are creating an entire line of lingerie. Yeah. That's amazing. Right? With no effing clue. Probably. Right? Like you said, you're not from a family of designers. Nope. That's even more amazing. I think this, this is your thing. This is how you, you know that there is a connection. You're right. You know that when we feel good about ourselves, when we get dressed up and we are like, damn, I look really good today. Does that not spread out into the entire day and how you act. Exactly. Right. And that's what you have and now and you're, and you're sharing it like that's unbelievable.

Liz Lima:

And I think you are unbelievably strong to share that because you're right. I get, same thing I get, I get the stupid, oh my Gosh Mary and just had the best comment for this. What did she say? Itty bitty shitty committee in your brain. Is that not the best. Marion had that. I was like, that's brilliant. Yeah, I have it too. Right? I mean with the like who do you know, not the, who do you think you are? Because I've heard that me and that voice, we had a fight a long time ago. We don't talk, but yeah, right. But the the, I know that I a story and I know that it helps with that because I've been helping other people all the time. So why, why all of a sudden it's the, well you, you think you're going to start this movement and have this big old coaching thing. Yeah, I am. But there are days where sometimes like you said, you feeling amazing and then it's like La,

Shauna Allan: 

What happened? Totally. Well, yeah, you let them voice overtake you. You know, it was a, it took me three months to tell my friends what I was doing. It took me three months to tell it to confess to my boss why I left in the beginning and we were friends. Like it's fear just overtakes you. And I, I have this thought in my mind is that if I don't tell anybody kind of like a job interview, I don't tell anybody and it just happens and then I can go.

Liz Lima:

Right.

Shauna Allan: 

It's so wrong. It's everyone is supportive. The people who cast shadows, there are so few and far between than them. Yeah. People, people want to see people succeed and they want to help you. Yeah. It's all the people. It's, it's all the people that you surround yourself with. Right.

Liz Lima:

That, that is huge. And um, I really hope that people see that. I know, like, I have this, I love this. I put this out. I should, I think I'm going to post it again because I posted it a while ago where it's like, if you hang out with me long enough, I'm going to brainwash you into knowing that you can take over the world. And, and you know, and a lot of my friends who were like, yeah, it's kind of true. It is true. Like I know. And that's, you know, it's our passion. Like you have your passion. You now, you know that this is part of, this is the movement of, of empowering women. It's not just you're putting out lingerie, it's not just a piece of clothing. This is like, that's, I think you need to put that hold the under armor thing that needs to be part of your

Shauna Allan: 

Marketing. I really like that. Yeah, right. Yeah. We have our family as big marvel fence except for me. And so my daughter thinks it's really funny. I was like, Oh, I'm super woman today. And she just thinks it's the funniest thing. I'm like, but it's so true. It's a great way to describe it. We put her under armor on and we tackle the day. So. So you are, so you are a mother? Yes, yes. I'm a step mom of three. Beautiful. Awesome. Good. Oh no, go ahead. Sorry.

Liz Lima:

Is that, how do you see, I love asking this question. How do you see your actions here affecting your kids?

Shauna Allan: 

Oh Gosh. I have two teenage daughters and our son is 21 so he's a little bit older and he's a solid relationship now. But the teenage daughters, I mean all the teenage girls and boys go through competence issues. And, um, my one daughter actually really inspired me to be here to put myself in this position because she, she's a dreamer and she believes in true love. She's 18 and she's so amazing and she's going to film school and we live in a small community. Um, so it's kind of one of those, everybody else looks at it like, oh sure, like you're going to make the NFL, right? Like it's, it's kind of one of those dreams. Everybody wants to be in film school. But she made it a reality. She believed in herself so much that she could do it. She's now off to Capilano one of the best film schools and away she goes like, and she's just marching rate in and, and we all thought like, who is going to be tough for her because you know, she has a bit of a dreamer.

Shauna Allan: 

I hope she's not going to be disappointed if it doesn't go, but you know, as we're all sitting, no, cause we didn't tell her that. No. Um, so it inspires. And having girls like that who just, you know, in this day and age long gone are the days that men get to tell us what to do and, and how to get there. I mean, she's going, well, she could do what? I can do it absolutely right. We have a younger teenager coming up and you know, I can only hope she follows suit, follow your dreams, whatever your passion is, just make it happen.

Liz Lima:

See, and that's, I think it's amazing because you are showing them that. Right. And it's, and I'm sure, um, well I don't, I don't know. I'm not sure actually. I take it back. I don't know what your, your pre like did you, did you feel that you had that growing up

Liz Lima:

That, that um, the, the, um, belief instilled in you that you could do whatever you wanted?

Shauna Allan: 

That's a really good question. Um, I don't think so. Like I think my parents allowed me to take the path I wanted to, but I don't think I, my dreams weren't big. [inaudible] my dreams weren't big at all and I didn't come from a family of going to universities with big degrees. Um, so maybe I didn't know that I could even get there. Yep. Okay. Which now we're living in a day and age. You don't have to be

Liz Lima:

Right, right. Absolutely. I think so. That's why I think it's perfect that you, you know, that you are doing this going after the, you're, you're actively doing it. Right. And your kids are seeing that because that will, that gives them, if they didn't have a thought idea, right. If they didn't have this dream idea, they see that if I did have something that I really, really, really wanted to go after, right. I could make it happen. Yeah. You know? Yeah. My two little ones, I have a son and a daughter. They're eight and six. And um, I remember the other day it was some we not say in my house, we do not say the term. I can't, we just, we don't, we don't allow it. Right. Because it shuts your brain down and you automatically stop thinking of ways of that. You can do something.

Liz Lima:

Yup. But it was really funny the other day when my son had a birthday party and it was at like this pool place and so my daughter could not go because they only could invite so many people. Here's my six year old daughter telling me, mommy, we don't say I can't. I'm like, okay, now it's biting me in the butt. Okay. I get it. Like, yeah, exactly. But I think it's amazing this whole, this whole new like revolution of, of just women finally, you know, the more majority of women, I'm not saying all women because they have been a lot of us, you know, already doing this. Right. But now where it's like it's okay because now you have the, the support and the community of where, yeah, you know what, I want to do this. Right. I don't want to do that and I can stand up to this. And it's just, it's getting bigger and bigger and I think it's amazing, not just as women, mothers, but as people. Right. Cause my son sees it as well. It's totally, you know, oh I love it. I'm so happy for your family

Liz Lima:

That's, no, I think it's, it's great. It's great to surround ourselves with transformational people because it only inspires us to keep growing. I mean, and you have to surround yourself with like minded individuals to know that you're on the right path and you're going to do this. Yeah. And I think it's great that we're, we're actually talking about it out loud so that people who, you know, may not know these concepts yet, they may not understand this stuff, but there's something inside of them that's just like, you know, I kind of not that happy. Right. I'm not, I don't feel fulfilled. I don't like my job. I, you know, and now it's like, well now there's information and they now it just looks like opening that box, right. Where it's like, oh, here's all this stuff out here that I can actually, it proved myself with, right. That yes. I like to call it the itch. Like he got a scratch. The itch itch is burning inside of you, so just scratch it. Like, oh, I like that. Yeah. That's awesome. So, okay. Is there any, is there any book that you feel that was like, so eye opening to you or movie or anything like that that you were like, you know, this, it, it kind of opened up your mind to, to bigger things?

Liz Lima:

Uh, you know, I'm, I'm, uh, I read books to escape life. Uh, okay. Um, I can't really think of a book that was like my Aha moment. Um, I mean there's definitely industry leaders out there that, you know, we can, we can think for kind of

Shauna Allan: 

Having a voice for us and allowing us to give us the courage, um, you know, like unfortunately all men are coming to mind, which is okay. That's just how it used to be. Yeah. Yeah. And uh, you know, like Ed Molet is a big one. I think he's very practical. Any, I liked his vision. Um, you know, I just, I think these are thought provokers that, that come into play in and just feed that itch a little bit more. Yup. Yup. I, um, I used to read books, uh, to escape life, uh, maybe like two decades ago.

Shauna Allan: 

And it's funny. And, uh, and one of my best friends from Grad school will tell you, she's now a professor at Bu and, uh, and she makes fun of me all the time because I love sweet valley high. Yup. And she's like, you know, this a sweet valley university. And I was like, I know. And I actually got them. Yep. And she's like, do you think they should make Sweet Valley Grad? I was like, shut up. Like, no, that's not a career woman now. Oh my God, we should do that Francine. I don't know if she's with us anymore, but yeah, no, I just have too much of an overactive brain. I need to shut it down at some point and be up all night.

Shauna Allan: 

Agreed. Yeah. So, okay. So how can we, how can we find you online? How can we keep in touch with you so we know that this amazing a lingerie is going to be coming out. We'll be there. Ready? Yeah. Um, so a couple of ways you can join the Bob Ross sisterhood on Facebook. Um, join the conversation, get involved. I actually just wrote an ebook that I'm giving away. So I'm a firm believer on education is power and of course my journey into lingerie. There was a lot that I needed to learn about and a lot that I'm not alone in this like sister sizing in bras and standardization and sizing, which limits us to shopping online because what size mine, I don't want to end up, you know, who likes to do returns. So this bra is just, it's education. That's a bit of my journey on how I got there.

Shauna Allan: 

It's um, and it's free. I just, I wanted to throw it out there for people. It's a quick read. I'm going to say it's, you know, 10 minute read. You can get through it. Nothing wrong. Yeah. Um, so you can get your copy of the free ebook on my blog, which is also the Bra Bra, sisterhood.com and a, and yeah, join the community. I would love everybody to join the sisterhood. Yeah, absolutely. Absolutely. And for everyone listening, I'm going to put all of these links and everything in the show notes so that you can just click right on there and you'll go directly to the group that the ebook page and the website. Awesome. Thank

Liz Lima:

You so much for, for sharing this with us. I think, I think this is going to be an incredible movement. Well, I hope so, but you know, equally your transformation. I mean, we're all in a transformation that it's empowering. You've had a big journey. Thank you. Yeah, and it's, you know, I, I, I say this because everyone can do this, right? Where everyone has a story and, and you've, you've healed from something, right? You've had a wound from something and you've healed from it, and now you can help others heal their wounds that had something like yours. You know what you mean? Exactly. Yeah. You're not sitting in I am enough. Yes. Don't step there. God, I hate that term. Thank you so much. I really truly appreciate it and I can't wait to see what's going to come up for you. Thank you all. Thank you.

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