How One Mom Overcame Paralysis and a Man Dominated Industry - Woman Empowerment Movements The Venus Warriors Podcast - Lyndsey Johnson - Blog Post

How One Mom Overcame Paralysis and a Man Dominated Industry with Lyndsey Johnson


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Women across the globe are starting to speak up and owning up to their lives by saying, ‘enough is enough’ and actually do what they want. A number of these women venture into businesses in the hopes of owning an estate of their own, with ideas, services, and products that would actually make a difference and empower more to do better. These women are getting up and owning it.

In today’s podcast, guest speaker Lindsay, the Chief Executive Officer of Growthfine, talks about helping build starting companies into steady success. Company growth is a progressive struggle of finding and creating schemes, ideas in marketing and finances that would sustain your company and give an edge to the products or services you are selling in the industry. Running a business challenges people to mix the old with the new and create something important for everyone to take notice on. And to get up from the failures in achieving what you desire makes the dream more worthwhile.

One of the best ways for you to fast track and get up on your path to building a successful, profitable 6-figure business and living a free and happy life on your own terms is to put yourself in a room with many people who really know what they are talking about and piece together your own recipe for success from their tips and advice… kind of like a dessert buffet.

Lindsay also talked about the misfortunes she experienced in the business industry and how she came to realize that if she couldn’t work in the industry, she could then at least help people understand the importance of it, especially for a lot of women who desire to venture into it. In a patriarchal industry, still to date, there is a need for women to take more control, to get up and to stir the direction to where all these businesses lead, especially in the presence of inequity and injustice among the members of the company.

It’s important to take baby steps when it comes to recovery - to realize that you do have to take action in whatever it is you have to overcome your struggles, but it doesn’t always have to be grand. Taking a few steps forward day by day until you get to leap again is a whole new different kind of self-care. Getting up was never a question of when, but of how beautifully you could regain your self.

If you’d like to hear what the top experts in building, growing and scaling your own highly lucrative personal brand are saying about building, growing and scaling a profitable personal brand without the overwhelm or working harder than you did in the 9 - 5, you should sign up for this free event: https://venuswarriors.com/brand

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JOIN THE VENUS WARRIORS CONVERSATION:

Liz Lima:

Welcome back. Venus Warriors. Thank you so much for being here. It is our Friday episode and as you know, on Fridays I always have women that I feel are Venus Warriors inside. They've gone through some struggle, some hardship, or maybe they've just had enough and they finally went out and did what they wanted to do with their lives. And so I have them come on here not to share just their business, but I want them to share their stories. And as you've know, you have heard these women's stories and WHAT they have gone through because then you see, wow, someone else actually is going through what I'm going through right now. And they finally just said enough's enough. And they went out and they did what they wanted. So this is all the proof and all the little kick in the butt that I can give you because I'm not with you in person.

Liz Lima:

So today I have a really, really fun and special guest because she's got a lot of stuff coming up in the works, which I'm very excited about. And so today, Lyndsey, thank you so much for being here. Can you please tell our listeners what is it exactly your business is and how you're helping people right now?

Lyndsey Johnson:

So I am the CEO of GrowthVine Agency. We do two things. We have a marketing agency and we also have the coaching consultant side of the business. And pretty much the people that we help are online educators and online creators, the people who are doing consultancy training, et Cetera. And the way that we do that is through different courses, different structures. We've actually got a summit coming up, which is a big thing, a FREE event that is designed to help people who are in the earliest stages of their business. Zero to four with building their business and actually making it profitable. Because part of that struggle is that people come in for business having had struggles and they often come in and see all this marketing hype and all of that. The buzzwords. You know the related rubbish in our industry. And then they don't make profits. So, that's what
we're helping people do at the moment. Hopefully that resonates with your audience because, you know, building a business, is the hard part, you know, for me, I came into this industry 15 years ago and I didn't know what I was doing. I remember asking my mum and say, what do I need to know about running a business? And she showed me these huge double entry, old fashioned way of doing accounting and I kind of went a bit gray in the face.

Lyndsey Johnson:

I was a bit scared and went, I'm not sure I can do this. And you know, the reason why I came into business, I have been through so much stuff that I just thought enough is enough. I'm reclaiming my life back because when I had come into business, I had originally, you know, I used to work in film and TV and what happened was I fell pregnant with my daughter. Very important. I was told that I was there for a teenage pregnancy even though I was at that point 20 years old and pretty much my employer use to send me all around the world. I had a court case against them that took over a year.

Lyndsey Johnson:

It resulted in me actually being paralyzed all down my right arm. And I thought, okay, you know, I was called a whistle blower in my industry. I was called all these names and ultimately I did an awful lot for females in that industry because the court case was an unmarked test case. I won and that was good, you could hope would eventually, cause I'm one of those people that believes that if you do something wrong, that actually you should be, you know, good should always prevail. I still kind of believe in fairy tales to that extent. So I went through that and I retrained to teach because I thought if I can't work in my industry, I can at least teach others about the importance of it. So that's what I went off to do and after I did all my teaching qualifications, I still had a business ongoing on the side.

Lyndsey Johnson:

As you know, I was staying at a bit of a small business at the time, nothing major because I had, you know, had my daughter in when she was having to come to everything that I was doing, the physical world, it was a physical business. So I'd be trained to teach. I was still being a full time mum. I still being a full time student while I was doing that and I was technically full time working and it was stressful. But I went through this position when I went into teaching, but then all of a sudden, you know, I thought I was in a stable job. My boss turned around to me again. It was another guy and he basically had promised me my job was safe. It's when over here in the UK there's huge educational reform shakeouts and he promised me my job was safe and in teaching is a reasonable window of opportunity where you can apply for a job and you can do things.

Lyndsey Johnson:

And ultimately what happened was it turned out my job wasn't safe and I had been putting in a horrible position and all over again where, you know, I have because of of the, the life choices we made is at a private school and my life is committed for another eight years now to private school fees. You know, I have no way to pay my bills. It was, it was ridiculous. And I sat at that moment, it was a Friday night, it was five o'clock and I'd been through absolute hell because obviously all of those failures of everything had come rushing back to me. And I sat there in tears and they were not pretty as it was ugly crying again, another guy for one of me trying and that a guy has come in and ruined my life from an employment perspective. You know, again, they're making me feel all these things.

Lyndsey Johnson:

What's, you know, and I went into all of those horrible questions that you ask yourself of what's wrong with me? Why can't I do this? All of that kind of imposter feeling questions and I kind of got to the end and you know, when you're all cried out and you just go, no enough is enough. And since that, since that point, I've become huge believer in, in self-talk and I self-talk to myself all the time. Um, which probably sounds a little weird, but I believe in listening side that will host because that day, that little voice in me kind of came out and it just, it really honest outloud conversation with myself, which probably sounds really stupid, but just talking to myself about it's okay, we've been through worse quite literally. Um, you know, I ended up paralyzed shortly after this conversation again, you know, worst was yet to come. But you know, at that point I've been through worse.

Lyndsey Johnson:

I know how to do business, I know how to do it. I may not be perfect at it. I may not make a lot of money at it right now, but I get what I have to do. Why not? Yes, I can go back and I'll find another teaching job to pay the bills while I build something up. Why not put all my energy and all my actual passion into building something for me and, and it's get rid of, you know, any side gigs, which ultimately what I kind of reframe teaching to be in my mind so that you can, you can build a business, you can actually not have to rely on somebody else and put ultimately for me being very feminist about it, it became a case of not having to rely on another man to, to have a say in my life.

Lyndsey Johnson:

Because by that point, you know, I'd been a single mum. I had then obviously, you know, I got remarried but had been a single mom for many years. I'd been through the points of two horrific very badly treated employments and I just had enough. So that was the crystal moment when all of a sudden I said I'm going to do this. And that's how I started building my business. So you know, I worked at every time I got a break during the entire working day I would build something, I'd be doing things and about seven or eight weeks after that I walked straight into one
of the job because you know, my skills are good, but ultimately I still wanted to commit to, to what I've said to myself that day and answer paralyzed again through sort of car accident of all things. I seem to have had really bad luck in those years and I think it was looking back, I don't kind of say it's, it's bad luck.

Lyndsey Johnson:

Normally I think it was, I was being really believe in flashing signs in your life and that if you don't listen to your gut and start to take action the way you're supposed to be, signs are going to get louder and bigger until ultimately you are literally put in a situation where you have no choice but to create change. And that's what I feel I was going through in those years. And for me that change was, I ended up paralyzed. The new employment obviously didn't, didn't want to take responsibility in a sense that, you know, going to have to pay while I'm off sick. Um, and it put me in a really awkward position and said to me, you either we either get you out on your health because we can't afford to pay for you to be offset because ultimately we were looking at potentially a year or more of me being paralyzed and struggling to get back.

Lyndsey Johnson:

Oh, you find a way to get yourself back within six weeks. And I, you know, being the kind of person I am said I'll try. My result was kind of weakened a little bit. I went back to be my people and to rush through recovery, really rushing through to the point where, um, nobody believed me at the time and as having acupuncture up and down my head or my neck and everything. But I was having it daily to the point where every morning when I got up I couldn't see out of my eyes for the first hour or so because I was rushing so hard to get back to work. Um, and it was only when I kind of sat there when I can't keep this up, I'm going to have to come up with a third option. And I said to the, to the people at the time, there was a third option.

Lyndsey Johnson:

The third option is you can pay me less than it would cost to have me off sick for year and we can do that and you can do it tax free because by this point I've kind of lost any inhibitions to stay quiet. We've got right, let's go with the biggest while this offer. I can imagine because you know, I've, I've not got much to leverage. I might as well. There's leverage with, with the biggest thing I can. So I said, look, pay me half my salary. You pay it tax free and you can ultimately let me out of this situation. You can get on with what you need to do. I can get on with me because there's no way I can physically get back for you in a time for new ones. And they took me up on that and I as soon as they accept that I came and sat in this exact same we women now and I and a little wooden chair and I started typing sitting like this.

Lyndsey Johnson:

I was typing away building my, one of my very big businesses, which over the course of about four, four and a half years, I built from zero orders to about 800,000 individual orders per year or including my recurring customers. And Are you with that period? I gotten started doing coaching, mentoring and all of the other aspects because I started off with an ecommerce business and I built that up and it was huge and it was fantastic. And I got to a point and again, people say to me about business, well how do you know when you've had enough? And for me, I didn't know that. So I didn't because I didn't know what I was doing. When there's early days, I hadn't started it with an exit strategy, which is what I recommend to all of my clients nowadays. Start with an exit plan. I just started with a case of I need some money.

Lyndsey Johnson:

I need to be in charge of my life. I'm not fair to put another man in charge of it ever again. What do I do? I, I do the thing I can do best. I can talk to people, I can type. Yeah, we'll go, we'll give it a go. And when I got to the four and a half year mark, it got to the point where I was having an imam. No, it's called Vertigo. And I was having vertigo because I was looking at my car. I haven't gone for walking meetings and saying to the people that are with me, why is my call me even just behind that the car's gonna roll back. And clearly it never was. You know, it'd be
parked there for hours. But things like that start happening more and more. And I realize I've made myself incredibly, incredibly sick cause I was working so hard and I'd built a business where I was so overwhelmed because I didn't know how to stop it.

Lyndsey Johnson:

I didn't know what to do next. Um, so that was a really kind of big eye opener. It was kind of like the next challenge on, because people always think starting a business is a challenge in itself and getting it to start making money. The big challenge that I found that, and it was probably the challenge that broke me the most, was how do I, when I get to the point of saying, stop the train, I want to get off. How do I actually do that? For me, the business had grown to the point where I was asked of alignment. I wasn't in love with it. I would, you know, we, we sold those products including fancy dress and I remember going to a networking meeting and somebody saying, well he's a lady in the fancy dress and you know, imposter syndrome coming back in. I do a lot of mindset work, but you know, every now and again these things creep in. It's never, you've done it once. It's done.

Lyndsey Johnson:

I don't want to be known as that lady. I don't think one this, you know, I had, um, 3000 square foot warehouse. I have city center retail stores. It was a huge operation. We were running 24 hours a day and I would be up three or four times a night to check the security cameras to make sure that the staff, I could say something to the next day as I came off night shift. So they knew I was always watching. So trying to reduce any counselors or anything like that. Um, and I got to this point where like I say, I was so broken the ultimately we did have a fact that it was, it was always coming. It was just trying to find it when it was going to happen. And I think when you grow big, people do see that you have success and they get jealous and you know, some people do want to, to cash in on that.

Lyndsey Johnson:

And for me what happened, which is if the painful part was I had um, my right hand woman who I literally trained to be my right hand and even I got paralyzed again. Um, ultimately ended that with 300,000 of theft and damage. So I think it's under a thousand pounds, which is about $460,000 roughly. And I got put in a position where I either close up shop or I rebuilt and I kind of sat there at this point thinking I'm sick everyday. I'm not seeing my daughter. I went through all of the reasons why I wanted to get off the train and kind of went, I need to to do this, I'm going to have to close this one to build something better that works for me. And when you get to that point, the biggest challenge that anybody who's listening, if you're going through this, I would say the biggest challenges, making that decision to do it yourself.

Lyndsey Johnson:

I made the decision I was going to close a business before I was putting the possession because I didn't want to put, I had nothing left to give. You know, I would put myself in a position where I made that decision to, to close and start something else. And a lot of people hated me for it. I'll be really honest, a lot of people hated me for it. The reason being that I had chosen to take the action and the hadn't allowed somebody else to do it for me. And people get very angry when you change things and they haven't got a say in it or they haven't got control of it. My employees, my staff, my team were lovely, actually asked like people, people who have nothing to do with the business, but you know, they felt connected in some way. They were the ones that had the biggest problem.

Lyndsey Johnson:

And what happened was for me that huge challenge became into a huge mindset. If she wants that mindset kicks in and once those doubts kickin it can have massive effects. And for me, I went through about two, two and a half years of depression, heavy depression, um, which I just couldn't seem to get over. And the only thing that could keep me sane, and it's, it was exact same as when I was paralyzed the first time around. The only thing that kept me sane, it wasn't my business because I'd gone from one, I'd had that conversation with myself with a couple of bottles of wine, but I'd had a conversation and decided what I wanted to do next, what was my next move. And that was the thing that kept me sane throughout all of that horrible, challenging period of life was already having a business and saying, I know what to do.

Lyndsey Johnson:

I know what I need to do and I'm not afraid to kind of get out there and, and say it and do it. It wasn't the skills or lack of it was the fact that I'd had a mindset. Well then because I hadn't picked it up quick enough to do that mindset correction and they kind of just got deeper and deeper and deeper and it made me sick. You know, and all my, all my hair fell out. I couldn't, I literally, I could only drink water every so often because everything else I would just be violently sick red. And I was, you know, that the illness may be housebound because I was so poorly and it was just part of the illness. And part of actually just letting go as a fact that for so long I've been in a business, a big heavy, heavy weighted business.

Lyndsey Johnson:

It did feel like a team. So my, my neck, um, you know, and, and actually going through that and saying it's okay that stress is going and you know, anybody who's been a stressful environment is listening, will know since you take the stress away, you get sick because your body has to kind of realign with that, all of the stress hormones and that, that was a huge thing and that was a huge challenge for me. So I've been through lots of different challenges both with life and with business and how it's impacted. But the one message I want everyone to know is focus. If you're feeling like that, focus on where you can with your business and what skills do you have? Because honestly my business was the thing that absolutely saved me, saved my mindset safe because of where I was at and a dark place I potentially was headed towards.

Lyndsey Johnson:

I've got no qualms in saying that my business definitely saved my life at least once in my, in my business journey because there were times when I got to really dark places and the only thing that I could trust was the fact that I had a business, I knew how that business works and I knew how to make it make money. I might not have known anything else that was coming on around me and have control over it. The one thing I could control with the say hey for me that kind of helps and one is listening. Understand some of the challenges I've been through. Gtd. If I can pull through it and I can continue building and you know, getting some multi six figures and you know, like now one of my agencies at the other side of [inaudible] find that the marketing side, we white label for some of the biggest names in the industry.

Lyndsey Johnson:

So if anybody, he doesn't know what white labeling is. It just means that we signed an agreement that says we're doing the work. We're not going to tell anybody that we're going to work for you. We're going to say it's all yours weekly. That's basically white label is. And you know, we do that for some of the biggest names in the actual industry. And if I can do that and Polis, postop caught on a train and, and do all of those things. Absolutely. Anybody else out there? Cam. And the one thing that I want to ask or maybe have you stress is that when you're in it, it's not easy, right? Even, even though you say that, you know, it saved your life, but it wasn't easy. Right. You know, um, good times when I was in it, the, I would, I would lose two hours which needed to be very predictive in, um, and at these two hours, cause I stare at the wall and kind of go off into a daydream, which was my coping mechanism.

Lyndsey Johnson:

It's not an easy thing to go through. It's, it feels like you're in hell. It's probably the only way to explain it. And anybody who's had any form of chronic illness or anybody who's had any form of, you know, self doubt or any, any form of mental health, it is horrendous. And as soon as you start to kind of feel it lift, um, you know, and I said this silly just the other day, you live in this kind of perpetual fear of that fog creeping back in. And ultimately the thing for me that has always helped clear my mind is actually being just focusing on the business, focusing on what I can control because by frogs and what I can control, the, the whole foggy feeling, the whole, you know, what happens if tomorrow I get up and it's all right back to square one tends to keep it at bay, you know, and people say to me, you're a workaholic.

Lyndsey Johnson:

And I got actually for me it's therapy through leaky thoughts but isn't something that is, you know, when you're in that journey isn't something that is easy and that's why for me, sharing these stories is so critical because the more people share their challenges and their vulnerabilities and what they've experienced and the more people you know, like the listeners today can here, then ultimately the more you can, it's not just you on your own, it's never somebody going through something. I ended up with people going out out of that and who are experiencing everything just the same way you are. They just maybe aren't broadcasting it was saying about it right now because obviously they're in that dark place. But I think as soon as anybody gets to that place where they've got the strength to talk about it, you should because the more we can help people in, yes, it is hard.

Lyndsey Johnson:

It's so hard. Sometimes you don't want to get out of bed. Sometimes you, sometimes you kind of get up and you manage half an hour and you want to get back to bed. Just remember to take baby steps and even if that baby step is doing something like that, one thing that you can be consistent with in your business, even if it's just every day, I'm going to try and write an email and that is even if that emailed a safe hi cutie, that cute cat picture or dog picture, you know, even just save that at least you're doing something and moving forward and then that's the big message that I really kind of think needs to be stresses you might be in hell but ultimately fit from my experience, the only, only person who can get you out of that situation is you. You know, I, I went through this and I thought that, you know, with, with the first one, I thought that the lawyers were going to help.

Lyndsey Johnson:

I thought that the doctors would, I thought when I got paralyzed the, all of the specialists, the healthcare teams, I thought they were going to help. And you know, when I went through that, the last one I saw my family, we're going to be able to help. And it's not that they weren't, but nobody could understand that pain. And when you have something going wrong with your business and when you have a challenge that's impacting on, on what you're able to do and ultimately, you know, and I'll, I'll talk about it because people don't often talk about it. When you've got that challenge that's going on in your private life is affecting your income and your actual money at bank people then at that kind of creates that, that spiral, that means that you just keep going down and down because ultimately everything's going to pause.

Lyndsey Johnson:

And you know, the more that you can be aware that a, that's normal. You know, everybody has that spiral happen. But be understand that not everybody's going to be able to to, to fix it. Nobody's going to be able to come in with a magic kind of white horse and fix that for you. It's gotta be you doing it and when you feel like crap and you're kind of sitting there thinking, how do I get out of this situation? You've just got to remember that you've got to put one foot in front of the other no matter whether that one photo is just, I wrote an email today or wrote high and put a cat meme on or something, something like that. You know? Even if that is your one second from that, the other, it's learning to, to do that. And I think for me, that's why the business, I can quietly say it, you know, it did feel like it saved my life in that respect because I knew how to do business.

Lyndsey Johnson:

I didn't know how to cope with what was going on around me. I swear I didn't know how to troubleshoot that because I was so sick. But when I kind of looked at it and looked at what wasn't causing me pain for business, Canon calls me papers. It's just tasks and I can do one thing after the other and I can focus on those tiny, just one step at a time. Little things that are just tasks that you do every day. And that's how I think that the business really helped because when you're focusing on that one task every day and it doesn't hurt you, it doesn't have anything to do with anything, and actually it has a potential to make you money, which one you're in that cycle of continually spiraling down. When you get into that position, that's when you kind of go, okay, I've got this.

Lyndsey Johnson:

And then you know, if you suddenly go from that, and I remember getting my first sailing when I was going back through this whole dark time after I kind of pulled the rip cord on the of the business. I remember getting my first sailing and I've been in a really dark place. I've been panicking about school fees. I've been panicking thinking, God, what's going to happen if I can't pay them because I don't want to be the person responsible for breaking my daughter's house and having to move for schools because I screwed up and because I did something that I wanted because I couldn't cope anymore. And that was a huge stress for me and it was like a big kind of loop in my head that wouldn't go away. And as soon as I brought my first kind of bit of income back into the business, kind of just ease off this tiny beds and, and every time I did that it slowly eats things off more and more.

Lyndsey Johnson:

And I think when you're in a challenging place, if it's health wise, obviously there's lots of things triggering it. But if it is mental health, quite often it's looking at all those little factors that are kind of built in and looking at well why you factory agree me? And quite often for so many of the entrepreneurs I know and I talk to, um, you know, one of the big things is actually just being external factors and it being external factors such as finances and how you can at least start to take those steps one by one does to kind of move yourself out of that situation. Even if it's hard. You've just got to remember you're in charge of your own destiny. You're the one who is in control. Even when you feel like you're not, you're selling control and you were the one who can take those steps and you can take them.

Lyndsey Johnson:

Absolutely. You can take them, don't doubt yourself that you can't. Absolutely. And the thing that you said is that yes, you know, it is hard. Like we talked about. It's not easy, but I always ask the question of is it better to struggle in this moment and get through this to be at point B and to stay always in the muck at point a. Yeah, it's, it's a really good question. Actually. It's a really good question. I would never change any of the experiences I have had. Even though somebody wants it. To me, your license, like a soap opera meets a car crash. I live life a thousand miles an hour and I'm fine with that. I love the fact that that that's okay. But I know for others it might be daunting and usually those people that say it or those who are not into any form of, of business, um, they usually tend to be people who are employees who were okay, kind of sticking in point a what are the things, as soon as you are awake to entrepreneurship, your mind kind of switches into a different gear and you, you know, you need to get to point B.

Lyndsey Johnson:

But the journey from point a to point B is not a straight line. It kind of goes on like that and loop the loop. And I would never change a single moments of my journey and maybe go back and send myself metal look nights and say, you've got this kid. It's okay. But I wouldn't change a single thing because that's how we become who we are. And I, I firmly believe my apps neat faith is that we have to go through what we've gone through in order to become the person that we're meant to be as part of this journey that we're on in life. And we might not have any control over that journey. We might not have any control over where we think that's going to ends up. Like I say, those big flashing signs come up and can kind of reroute you at any time, but you have to go through that experience in order to become who you are and you know, don't regret anything that's happened, don'ts, you know, wish that it wasn't happening.

Lyndsey Johnson:

And if I ignore it, it's going to go away. Ignoring it isn't going to fix anything. Okay. Really isn't. I've got a friend at the moment who is, you know, absolutely buried under with with that. So I kind of sat and had this whole conversation with her just the other week. You know, she's, she's burying your head in the sands and a tidbit, he keep doing that. It's going to keep getting worse and you're going to keep subjecting yourself to more uh, more pain. The sooner you start to think about the fact that yes, point a to point B, that bit in the middle is the scary beds, but that bit in the middle is also living, you know, we couldn't live and we've got to aim to live a life where we are not in fee. I mean there's a certain point of fear that we want in life kind of pushes out of our comfort zone to do more and to be better, but you want to not ligand phone enough point a is somewhere that's painful or it's somewhere that is maybe quite uncomfortable for you then yeah, it's going to feel that way and you might not want to kind of say come over here and come to point B because actually point B where it looks pretty, you might have to walk over a whole ring of fire to get there, but it's definitely worth doing.

Lyndsey Johnson:

It's definitely worth taking that, that leap and making those, those kind of like said one foot in front of the other because it's going to be when you get there a lot less painful than where you're at at the moment in point a and people were always afraid of the journey. And again, it's something I'd love to stress here to everyone. Don't be afraid of that journey because once you start to get away from that big scary thing and point a bit like, um, do you ever seen to be burned the ground after a fire? Um, whenever we had a campfire or something, the ground's all black and dark in its kind of chartered round near where that kind of epicenter is further and further. You walk away, the brighter the grass gets again. So it's nice and bright green. So the more you keep doing that, one step in front of the other, the more you're slowly heading towards that green grass.

Lyndsey Johnson:

And again, it does get better with every step. You've just got to start with taking an action and that's the ultimate advice I could give to anybody.

Liz Lima:

Yeah, that was perfect. I love all of that. And the other thing that you said, which I really want to stress because I actually thought about this this morning was the um, that Oh, you look so successful and it must've been a so easy and so fast. And you said it was just like, oh yeah, they don't tell you all the crap that happened before. Right. And I, and I love that because I always want to say that they're like, oh, you're an overnight success. And it's like, yes, I'm a 20 year overnight success.

Lyndsey Johnson:

Yeah. People tend to think that it's kind of the ugly duckling, they seen a beautiful swan. I don't feel enough to kind of paddling like hell to make it move forward and to keep going. And it's so easy. And I think, you know, you see these overnight successes because all of a sudden, you know, the press has picked up and they've picked up all of this information and once something goes in the press and you get that virality, then yes, in new year, everywhere and you are about sensation thing is it takes time and it's say, you know, 20 year overnight success. That's what, that's what you become ultimately for me. You know, people saw success and thought it had come easy. And actually one of the things that trigger that whole, and I pull the rip cord on the business for me with listening back to some evidence that the police and the cyber crime units had presented after I had the theft, which was some audio recordings that the lady had done who did all the damage and send it to her boyfriend's in another country because he was, um, he was over in the navy.

Lyndsey Johnson:

So she'd send me the audio recordings and the police had recovered them and they'd obviously seen that I was very upset. So you're going to want to listen to these and pretty much what the lady said, which has stuck with me for so many reasons over these last few years. Basically what she was saying was, I feel guilty for doing this because she is my friend [inaudible] who used to come for dinner with us and I take her out to dinner two days before she did this with me and my daughter, but she said he's my friend. I do like her. Ultimately she can afford to lose this because she's got the nice house, she's got the nice car, he's got the daughter and with a nice education because all she saw ultimately with those blinkers on, when she saw that success, she didn't see, you know, me sitting in this room, the one that received and I wouldn't share, which is actually really come through by the way, you've got to sit like that on it now because it is my chair and she didn't see any of that.

Lyndsey Johnson:

She didn't see me. So I think it's who I am, finding my head off the table with frustration because my arm hurt, my hands hurt, my shoulders head here I am still building a business thinking I'm scared. I've no idea if this is going to work, but it has to. She didn't see any of that. She just, so the extent of the end results and because of that end result she thought that it was okay and didn't see any of those potential consequences. And this is the thing is people will only see what they want to see in you. No matter whether it is you know, where you're at now maybe you aren't Quintain he saw where we see you at point a in you've achieve point B, they will only ever see the way they want to see. So just learn to ignore other people.

Lyndsey Johnson:

And this is something that's taken me a long, long time to get my head around. And there was a beck I rates by Jay Baer called hug your haters. To me that buck is more, it was more life changing then, uh, that book that everyone raves on about this as lots of not giving up. Okay. Um, Yup. To me, like your haters was way better because it taught me just to switch off and ignore. People actually know whether they, they thought I was being successful, ignore that they thought, um, maybe I wasn't because actually the only person whose opinion counts is me. And now that I've been on a journey I've been on, I have those success metrics in my head of what actual success looks like for me, not the external factors are things I used to aim to please. Like I said earlier, I'm a recovering people pleaser.

Lyndsey Johnson:

I used to think that I had to, to, to kind of, you know, create jobs because where I'm, where I am you, you know, the big focus here on is I'm creating jobs and the job market, but I had to create a certain turnover. I have to have like a certain way and be doing certain tasks within my business. And as soon as I actually realized that was other people success metrics because that's what they got paid from where they made their money. As soon as I realized that strip back all of that culture because where I am, it's very cultural, but for that it's just extra that back and I start to look at what actually what does success mean to me? Then I realized I actually success means I can sleep in and you know, have allegedly shower and get up at 10:00 AM and do better work and then you know, get lost at four o'clock if I wouldn't see.

Lyndsey Johnson:

To me that is success because as long as I can have the lifestyle I want and pay my bills, I'm happy and happiness is an inside job and people often kind of weight that success on those external factors and I say other people are already doing that for you. So you don't need to do for yourself. White your success on what you want it to be and what African view ones because everybody's going to look at what you're doing and have an opinion. It's that you're an overnight success. Be it that you can afford to take losses, but here that they just don't like you because you're a viewer and Oh, I could do it better. People will always have those opinions. So let those opinions get inside your head. And I know that is hard. I really know it is. I have a big sign in my room over there that saves, you know, tell the negative committee inside your head, sit down and shut up. And every day when I put my makeup on and I always want to make a for business because I get to see that sign, I kind of hammered home to myself everyday this tell him to shut up, focus on you because once you focus on you, you're okay. It's when you start letting everyone else's opinions come in that the problem starts.

Liz Lima:

Oh, Yep. And Marian, she, she's in our mentoring group as well. She had the best comment where she says it’s the Itty bitty shitty committee.

Lyndsey Johnson:

I like that one. Then when I had the other day from somebody we've made me laugh was basically kind of come and want to hump your leg because you're successful and then disappears straight after I had that, when I pulled the rip cord on the business, all of these people that I thought were his friends is disappearing right now. What they were for. Um, it's kind of right, but at the Lindsey training, yeah, yeah. I've been using it a lot.

Liz Lima:

But yeah, you're right because everyone judges, it is a natural human sense to judge. Positive or negative doesn't matter, but it is automatic. So if everyone is going to judge you anyways, who cares? Do it. Anyway, that's, that's my motto. So, Oh, I love your story. I think it's, it's incredible. It's powerful because women now understand that, you know, it may look great on the outside, but it's because you're working your butt off in behind the scenes, right.

Liz Lima:

And then, and struggles happen. But the out the journey is, is enjoy the journey. Just like you said, because that's the moment you have is the moment right now, the moment we're living in right now is what we have. The past is gone. Future's not here and it's not guaranteed. Right. And so I love your journey. I think it's, it's incredible. And your summit, which is, I'm also very excited because I've seen it with, within our group, I'm very excited for you and it's a big endeavor. I know. Um, but would you like to share a little bit about that? So, so people know what to expect or what to see?

Lyndsey Johnson:

Yes, the summits, it's cold, profitable personal brand in summit. I don't know if you see an email from me with profitable isn't in that title because the Braemar ruin that within, if they talk about make lots of fake money.

Lyndsey Johnson:

Um, the summit itself is pretty much going to need on every kind of math and everything you've been told and all the marketing about building a business. So it's aimed at people who are building a personal brand, particularly anybody who is doing any form of online education or any form of online creation. But a lot of the principles, if you are outside of that nature, still apply. And what we're working on is how to help people get out of that entrepreneurial poverty. Because creating your business is one thing, making money and being profitable. There's another thing and if you listened to half of the bullets out there, you will end up to Schneider and believing only spike things. Someone said to me the day they'd had some influence there. Very big influence that say that if you're doing a seven figure launch, it's full promotion and you should spend seven figures or there's no point in you doing Facebook ads, which is another one I had.

Lyndsey Johnson:

In fact, we put you doing Facebook ads and again, this isn't a huge influence in orange and the less you have over 5,000 people on your list. If you don't, you need to have an answer for you. Do you my affiliate and orange to make your list get bigger when all of this rubbish. So this summer is here to get rid of all that and it's structured. Basically it's going out from May 13th to May 18 if you're catching this and we're already in the summit, don't worry, you can still come sign up. It's a free summits. Okay, so you would come either to our euro, which is profitable personal brand summit that will come and you can claim your free paths and you can get access to all speaker sessions and we've got 39 world class experts in their fields who we're talking to you about every single aspect of building your business. And I'll be honest, I think, I mean obviously I'm slightly biased, but I think this is great in the fact that I sat with these guys and did hour long interviews with each and everyone with a list of the questions that they really wanted to know. So I asked those things. You know there's questions when you watch people's like free webinars or you watch that you maybe joined their courses and pay four grand to get in and then you still come to come away going, he didn't answer my question. I asked those questions.

Lyndsey Johnson:

So it's a free summit. You can just come sign up it profitable person from summit.com and you can claim your free tickets. The sessions go live, the six or seven sessions a day. Each day is themed. It's a bit like a giant course in that respect. It's following a theme each day and the Speaker sessions alive for 24 hours. So you can come and catch each day, watch them any point over the 24 hours. There's no set time schedule for each one. And after that, if you need more access, we do have like a premium pass so we can keep a continual access. And it's really good because we've got some very, very big software partners who are doing things. Actually we, we taught her the value of the summit base forms, hourly charge and all the other stuff and it came to just over 15,000 pounds. Um, the summit was, was worth, and obviously we're just giving it away.

Lyndsey Johnson:

And the reason we're giving it away is because I believe so passionately that there are people who have experiences just like I did, who wants to build a business and who are sitting there stumped going, how do I do this habit? Maybe got two or three K to invest. I haven't got time to try every little strategy on Youtube, which potentially may not make sense because nobody ever gives all the good stuff away and new, you know, how do I do it? Well that's what the summit's for. It's about getting you out of the entrepreneurial poverty and getting you making actual money but without fluff and without the BS.

Liz Lima:

That's incredible. And I, I'm, I'm excited because I already signed up like two weeks ago. So this is incredible. And for everyone listening, I'm going to put all of these, show up, all of this information in the show notes so we can click right on and you can get in there and no problem.

Liz Lima:

And it is free, and I highly, highly recommend it because I've actually stalked her page and it's really good. So, um, thank you so much, Lindsey. I really, really appreciate you taking the time because it is time out of your day, but I know that you're so passionate about this because it is your authentic self and you want to share this message with the world. So thank you so much.

Lyndsey Johnson:

Absolutely more than welcome. And I hope even if it's any help one person today, and that is my mission accomplished. So you're more than welcome. Thank you.

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