Episode #29 - Empowering Women Entrepreneurs with Lisa Marie Pepe - Liz Lima - Blog Post

Empowering Women Entrepreneurs with Lisa Marie Pepe


In today’s podcast, Lisa and I talked about empowering women entrepreneurs. Doing this takes a lot of tedious self-work and encouragements. Building that solid confidence in what you do and what you bring to the table is honed through hardships, perseverance, and positivity amidst the downfalls and failures. Not caving into social pressure and instead of using it to reflect on one’s strengths and weaknesses, it also pinpoints key to succeeding in the world of thriving businesses.

Empowering women entrepreneurs doesn’t just happen overnight. It takes a lot of work. Lisa considers herself a work in progress despite the recognition she had received. And we all should.  We learn different things every day. It’s not as if we know everything just because we’ve lived today. There is always something for us to improve. And the attitude, the willingness to learn and discover is that visible bridge to success.

Venus Warriors - Woman Empowerment Movement - Ultimate Guide - Liz Lima

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This guide can help you find your inner venus warrior.

Lisa has experienced trauma in a way that handicapped her mentally and threatened her comfort physically.  A lot of women undergo similar events in their lives that rendered them speechless and powerless. Being a coach recognizes these struggles and using them to rather see these hardships as opportunities for introspection and internal dialogues. An important part in empowering women entrepreneurs is to put their work at heart-centered, and to then align what they do with what they feel most passionate about. We have to constantly ask ourselves what it is we want to showcase, to offer, or to share with other women out there. And at the end of the day, it is essential to recognize that every effort you put in yourself is an investment that would grow and only grow. Empowering women entrepreneurs to be the best versions of themselves and to efficiently deliver their vocation, products or services is a continued effort and still will be in the future.

Lisa has her own website at http://positivetransformation.net/. You can also look up her name on google, Lisa Marie Pepe and follow her accounts on different social media platforms.

Venus Warriors is a movement that supports such a cause. To know more about us, you can check our website at www.venuswarriors.com.

Check out these blogs for more:

Liz Lima:

Welcome back. Venus Warriors. Thank you so much for being here today on the exclusive interview episodes that I've been hosting and you know that these episodes are all about amazing, powerful women who have gone through some type of struggle and that they are now achieving what they've wanted to achieve. They've gone after their dreams, their passion and their purpose. And the point of these podcast episodes as you know, is that I want them to showcase their story so that you see and hear and feel that someone has gone through something that you are probably going through right now and it's, it is possible that you can achieve what you want. So today I have an actually very powerful woman who I met who was a mentor in one of my coaching programs that I'm going through now. Her name is Lisa Marie. How are you Lisa?

Lisa Marie Pepe:

I'm good, thank you. How are you listening?

Liz Lima:

Great. Thank you so much for being here. I know it takes time out of your business, but I know that you care enough about sharing your story and having an impacting other women. So I'm going to shut up now and I'm going to ask you, what is it that you currently do in your business now and serve people?

Lisa Marie Pepe:

Yeah. So, well I essentially empower other women, who are also entrepreneurs to develop rock solid confidence to the vibrantly visible in the online space and then to help them actually turn their wisdom into, well, so those are my three pillars. It's about confidence, it's about visibility, it's about, well, and you know, I have a very roundabout way as to how I got here. I never thought in a million years, this is what I would be doing in my adult life. You know, as a kid I had thoughts and dreams about, you know, being a, I don't know, a doctor or a teacher or you know, and it's stuff that I haven't even done some of those things cause I have, but, and as I tell my story, you'll see how I wound up here, which is right where I'm supposed to be.

Liz Lima:

Right? So, okay, so then let's start there because I know and I know that you didn't, like you said you didn't wake up one day and said, this is what I'm going to do. I'm going to empower women and help women entrepreneurs be able to showcase, showcase their business online. So what has happened? What is the story?

Lisa Marie Pepe:

Yeah, so the story is I have a very long story running a trunking, certain aspects of it for you. So, I went to graduate school twice when I got out of college and I earned two graduate degrees back to back and I worked in we education system and I also work in the clinical psychology realm. Madison mental health care worker, back in I think 2007 ish thousand seven and I got burnt out very, very quickly. You know, he had been in school essentially since I was in kindergarten. Being a perfectionist and my whole life trying to just going and keep going and keep going and I just sort of caved under the pressure, especially blurts. I got into the real thick of doing actual counseling and therapy with people. And I wound up, like I said, I burned out at very early age.

Lisa Marie Pepe:

I was like 27 names. I mean I, I right, I was like completely burnt out at like 27 so young, but I will happen. All the things I had done up until that time. And it's like, well, yeah, that was my, that was my sort of real breakdown. So when I decided after that to pursue something, I'm a little bit more, hands on. I actually became a massage therapist and I really loved it and it's a, life was good. Again, I felt like I was feeling confident. It's like I was back on my feet and then I had a car accident. And that is these, that is the beginning of what emerged and why you are who I am today. So in 2011 I was driving home and not getting at the night. I got sideswiped on the highway and you know, at the time I didn't think I was hurt.

Lisa Marie Pepe:

I was in like peak performance, you know, I physically, I worked out a lot. I was a massage therapist. I really felt like life was just really good. Finally, and I got into that accident that night and even though I didn't see like physical injuries, right, we know that stuff happens in Charlie whenever we have a trauma. So long story short, the person who hit me, he kept driving, but I had so much adrenaline running through me. I like floored it and just, I called the state, I call them along and I was like, love, just jerk off. Just hit me. Now he's like flying, you know, on the highway. I'm like, I'm behind him. All the, you need to get your, you know, that kind of thing. So again, well then my rational mind, probably not. I was in the fight or flight and I wanted to fight.

Lisa Marie Pepe:

Anyway, so you know, coming home that evening, I thought to myself, well, you know, that was this pretty hard hit and I'm going to be fine. I'm going to be okay, I'm physically wrong. I'm an athlete, I'm a gym warrior. I'm a gym rat. This is where I hang out. That's what I enjoy. That was fun for me. I'd go do like three hour workouts. And I was a massage therapist, so I'm like this, I'm like, this is fine. I'm going to be fun. Well, woke up the next day and it was like nothing I had ever felt in my life. Right. So just like the stiffness in my neck and my arm and it was like, Whoa, okay, now I know what they need. And they say they're too, because when you're, you're rushing with adrenaline, you, you don't feel anything. We don't feel anything.

Lisa Marie Pepe:

And I had never experienced it like that. So, that first week, you know, immediately I had to take time off from my mate. I had a position at a local spa, but I was also starting my own business. So I had to call my boss and say, Hey, look, I'm not going to be able to come in for a couple of weeks. You know what the doctor's telling me. And of course right away in my head, I'm freaking out because I'm like, oh my God, what am I going to do? I, this is what I do. I go to the gym and I do massage therapy. The, this is what I do, this is how I define myself. And so even the thought of being out for a week or two weeks, it terrified, terrified me. And the reasoning behind that I think was because I really hadn't learned from the experience before and I really falling apart.

Lisa Marie Pepe:

I haven't really learned to be comfortable with just being myself and being, and not having distraction around me too, you know, validate me or to give me, you know, that external approval. And so a sort of reared its ugly head again. And I know it sounds, it might even sound a little bit like crazy to some people. Well, it was just like a week or two and it's like, I know, but like you're lacking gene 30 seconds and you have no idea. Right? So I managed to get through the first few weeks and I did have extra ratings and you know, of course it was cervical, like a cervical spine injury, you know, but nothing that they could repair other than to rest and just use this therapy. So I, I played by the rules, I did everything I was supposed to do and I think I've wound up being at work for about two or three weeks.

Lisa Marie Pepe:

And then I tried to go back prematurely because I knew that I was still hurting. But that warrior inside of me was like, no, I'm not sitting around. I have things to do, people to help. This is, I'm going. And that day when I got down, I'd forget the way I felt. I want him to asure and it was just like a buzzing agony, just my left arm and my neck. And I'm like, Whoa, what is that right now I'm starting to cry and trying to hold back tears. Well, in a session with someone, you know, the lights were off and it was Dan and all that. But still, I mean, you know, I'm thinking how am I going to get through this massage number one, number two, and then your mind starts really playing tricks on you. It really does. And all the old crap that you thought you handled, that use thought he dealt with.

Lisa Marie Pepe:

Sometimes you're a little residual stuff there and it's like it's given an inch, it's going to take 15 yards and all of a sudden, you know, I find myself standing there and I'm going, oh my God, what's going to happen if I can do this better or am I gonna do right? And so your mind just starts going crazy. So I got through that massage, but I had to talk to my boss after. I mean, you know, so she says to me, listen, no big deal. She was wrong. She was very empathic. She said, you need a month off. You take them off, not injured. You need to hear. Those are soft tissue injuries. They take a long time, do what you need to do. So I thought, okay, but even then, I'm guessing you don't see right. I'm just sitting home now all day and I don't really know what else to do.

Lisa Marie Pepe:

It can go to the gym for three hours and it's like the middle of the day, what am I doing right? You can only go shopping so much. And even then I didn't feel great, right? So I'm not a TV watcher, so it's just like a totally life altering experience. And a couple of months went by and I was really, really hurting still, physically and at that point than the mental, right? The mental injuries started to get really set in, which was the depression, the anxiety, the overwhelm of I don't know who I am, I don't know what's happening. I want to go back to work. Oh my God. Now my thoughts are racing and feel good. That back hurts. My neck hurts, everything hurts. I feel depressed and I won't go anywhere. But if I lose my job, all of it, all that, it just totally out of control. And I actually did have to resign from that position and I chose to close my business because I knew deep down that there was something wrong with my body.

Lisa Marie Pepe:

I'm very, very in touch with my body. I was a massage therapist and as an athlete my whole life, I know the difference between an injury and you know, just feeling like muscle tightness or something there. They're very different. And so I, I, I at that point, even when I like let go and I had to help him in a resignation letter, it was like I was so beside myself. I felt so depressed, I felt so anxious and I cried on the way home and I was like, what am I going to do with my life right now? I was terrified going back into the clinical world because well, I tried that and I burned out really fast. So I was definitely afraid of that. I was equally afraid of doing anything physical.

Lisa Marie Pepe:

And so again, at this point it's only now three, four, five months after the accident and I really felt like I was, I was just surviving. And that's the only way I can describe it. It was getting out of bed, getting dressed, that really knowing what I was going to do the day I started to go back to the gym gently, but I never was able to Redo some of the things I was doing. And that was hard too. I had to really modify things and lay and the whole time my left shoulder kept like, you know, subluxing every day and nobody wanted to hear anything. That's the crazy part, right about this whole story is that the person who hit me, I ended up filing bankruptcy after he hit me. And well, what do you do with someone who's filed bankruptcy and then put you down as one of the people who eat potentially owes money too?

Lisa Marie Pepe:

So I was in a mess, like all the way around, all the way around. I was in a hot mess. He had like the minimum insurance policy that you could have in the state of Connecticut. We blew through that. Then we went through my under insured motorist coverage. I should put all of this job. Well really, because the storyline, I couldn't make it a bluff. I try because it's a very creative and imaginative kind of thing. But, long story short, you know, I was battling with the medical field because I didn't have any health insurance. I wasn't working again. Right. So you can't just go in and say to, you know, they can imaging center, hey, I can MRI today and I can I just get one of those chat, I've got $80,000 a year. You know, you don't do that. So I knew my shoulder wasn't, was in really big trouble.

Lisa Marie Pepe:

I knew it was, and I was living with chronic pain, every single day that wasn't being addressed. And then to top it all off, I had all this anxiety and depression and not knowing, and, and I tell this story all the time because I'm, I'm proud of the person I am today because I went through it. But when I was in that period of feeling really, really down and feeling really bad about myself, and it didn't matter that I'm as well educating. It didn't matter that other people would tell me I was better than or whatever I was doing. I took jobs that were so shitty. I mean that jobs like jobs that like, and I'm gonna tell you, I was like, I took a job as a telemarketer.

Lisa Marie Pepe:

Yeah, I was like 32 31 32 and I'm selling doors and windows to people on the phone, sitting there, a shell of myself, feeling panic, feeling anxious, feeling so fidgety. I was going to jump out of my seat at times working with people who were not kind people whatsoever because it was like every woman and man for themselves in those places. Because if you get a lead, you better take that lead and don't let anybody else steal your lead. Right? So here I am working this board and nine job every night, right? Cold calling people of doors and windows. I, I literally felt like my life was so pathetic and that's how I felt every day. For almost two and a half years. And I got fired from being a telemarketer.

Lisa Marie Pepe:

Yeah. How and how easily possible it is possible living groups. But that's okay cause they folded and I'm still here, so, but know that that's the God's honest truth. I got fired and at the time because I was so fragile, I actually cried my eyes out. I got in the car and I sobbed and I grovelled for my job back and went back and I said, please do me another shot. I'm trying to do the best I can. I don't know where I'm going to do without this. And this punk kid who was like half my age, I was like, no, I'm sorry. He's like, you just don't get it done. I'm like, Oh my God, you don't even have a high school degree. Like, fine, whatever. I'm out, you know? And I got in the car, but I was really beating myself up mentally.

Lisa Marie Pepe:

And I was like, you, I literally looked in the mirror and I was making, I was like, you're so good at it. What is wrong with you, right? These are, this was my internal dialogue and I hear this because I want people to know that even those of us who appear to be something now does that mean we were always that way? There were moments where I looked in the mirror and I hated myself I hated who I was. And it brings tears to my eyes right now just even thinking about it because it's like, how could I have been that means and who I am? Like how could have been that means that that little girl inside of you, right? And so for two and a half years, I took really shitty jobs like that. I bounced around, I was in physical agony every single day. But the doctors, nobody wanted to hear anything cause I didn't have health insurance, nobody wanted to hear anything.

Lisa Marie Pepe:

I go to walk in clinics and they'd say, oh well, you know, yeah, we took an x ray. There's, there's nothing showing there. I'm like, I know I don't have broken bones. I get back, I'm like, someone has like helped me and now I've got no help around that. So it took these really crappy jobs. I mean, really crappy, you know, $8 an hour, you know, just shitty hours, no, no health insurance, no benefits, nothing. And I realized that I was just wasting my life. And so this moment happened in, this was the defining moment of my life. One of the most prominent defining moments, is about two and a half years after my accident. And I had started to work for a local, gym, which was a huge franchise. And, again, I hadn't really crappy hours. I was laying, getting paid minimum wage, but at least it was a little bit better of an environment.

Lisa Marie Pepe:

I'd like, you know, my boss, you this decent. I liked being in the gym atmosphere, even though I could pound the pavement like I used to, I still loved, you know, it's like an addiction to the gym kind of thing. People who do that know that feeling. And I just remember feeling like there's gotta be more, I don't really know what there is. And I, you know, for so long, I hidden out of the loop of being a professional. And so one night, and I shared this story a lot, but I think it bears sharing again for everybody who hasn't heard it, cause there's billions of people on the planet. I went into the ladies restroom at the end of the evening on my shift and I began to clean the bathroom area, which was part of my job duty. That's what I was, you know, in addition to signing up members and you know, stocking paper towels and end of the night you went in, you know, detrashing EMT, the receptacles, all those.

Lisa Marie Pepe:

And Yeah. Was it, was it glorious? No, I mean, did I do it because again, did I think that's all I was capable probably. And so one evening I'm in there and this woman that I've gotten to know really, really well to the gym, she and I would talk a lot. So I shared a lot of my story with her and she, she stopped me dead in my tracks, dead in my tracks. And this was back in 2013 he said to me, Lisa, she says, ask a question. And I said, sure. And I was, you know, I was bent down under the sink in the trash. He says, what are you doing?

Lisa Marie Pepe:

And I said, cleaning the bathroom. Yeah. It was a little facetious. I said, what do you pretty done? What am I going to clean the bathroom? She says, no, this is what, what are you really doing? Now we're getting more facetious and I'm like emptying trash like other. Do you want a pair of gloves? I'm happy to lend you a pair of, you know these disposable gloves? Yeah, yeah. I'm being in Raleigh. He looks at me again and she says, I don't mean right now. I don't mean, what are you doing right now? You said, I mean, what are you doing with your life?

Lisa Marie Pepe:

And my eyes. You can see like deer in the headlight. I was like, what? I hear you and she says to me, I'm not talking about right this moment. She said, I'm talking about your life. She said, and these were her words, not mine, and I would do this day. Can you know verbatim? It was like, why are you here wasting your time, your energy, your God given authority to really be a leader, to empower other people that help other people. Why are you here wasting your time doing a job that quite frankly, they school age kid could do for minimum wage even if they didn't have a diploma.

Lisa Marie Pepe:

And I was in shock. I had, I had no comeback. I had no comeback. Right. Would you say to that? I was like, I was like, damn, this lady a walk. I was like, woke up. I don't know what to do with this. I did not know what to do with it. And she just, you know, and then that obviously she knew I was sort of stunned, but I have to tell you that was a defining moment for me because it was in that moment that I sort of, I can describe it. It was like something inside of me that had died totally back alive. He was, my hope, my joy and my everything right and the power, my passion, everything that had gone dormant for so long. All of a sudden it was like wide open again.

Lisa Marie Pepe:

And from that day moving forward, when I got in the car that evening, I looked in the mirror and I said, he's right. What are you doing at this time? It was a very different tone and from that moment moving forward, that is when. I chose to uplevel live life in federal, within a very short period of time. And I still listen. I still had a lot of fears that, a lot of anxiety to know what I was going to do wasn't going to go back into education. I hadn't been in the field for so long. I mean, you know, not within about two months frame. I got really clear about who I was supposed to be. I was supposed to be for that time and within like three months over that summer I have job interviews. I, and I changed everything about my life.

Lisa Marie Pepe:

I had changed my bedtime schedule, I changed my eating habits. I grew up with a boyfriend who was unfaithful, like everything got an upgrade and if it was no longer serving me, it was out the door with no looking back. And, you know, I, I still had the physical injuries cause they still were not addressed. But then I started working in the school districts and they've got good health insurance. And so in 2013, late 2013 I wound up, actually I'm going to a doctor and saying, Hey, listen, I've been having this thing for three years and I don't really know what to do with it. Sent me for an MRI and confirmed immediately what I already knew, which was that I had torn the Labor on and I had some other chairs in there and no, we're talking about three years of the tear. So the shoulders literally like, like a floppy shoelace out of a shoe. Right. That's not tight.

Lisa Marie Pepe:

And in 2014, I, had surgery to fix that tear of what? Because they waited so long that, of course not, none of my own doing what? Because of the way the medical system is set up. Um, by the time they did the surgery, it was a lot more complicated. And so again, I was gone hell, we, I'm going to have shoulder surgery. I'm coming back to working two weeks. Well clearly I have no idea which shoulder surgery would do or is or could be. Or I did try to go back to work against my doctor's wishes. Fine. Showed up and he snuck in somehow and then like an hour human resources called and they were like, uh, what are you doing? I'm like, I'm working. And they were like, uh, yeah, no, they're like, you're not cleared from your doctor, so just you need to go home and they're the Guinea to stay home. So now the difference in this time around, right? Cause I had been knocked off my feet before, right? But this time around, even though I was sad and even though I was a little bit scared, I knew, I knew that God had me. And I knew that if I would just open my heart and my mind to the endless possibilities that were while I was out of work healing and here I am.

Liz Lima:

So you really, so, and that and that dark part right, where, I mean were doing everything. That wasn't you, right. The telemarketing job, like you are a shell of yourself. Right. You feel, do you feel that you, you completely lost your identity? You had no idea.

Lisa Marie Pepe:

Absolutely. Absolutely. In it showed in the way that I dressed, it showed in the way that I, you know, didn't pay any attention to any, like, you know, anything. I'm not saying we didn't have to wear makeup, but it wasn't even like a thought in my mind, you know, getting my hair done, things that I used to enjoy doing, you know, going from manicure, once in awhile, going for a pedicure on, in awhile, I snapped doing all of it and I lived in sweatshirts and sweatpants and just when door in just came home, just went to work, came home. I did, like I said, go back to the gym, but it was very limited. And I was told don't lift anything overhead kind of thing. And that stayed with me and it scared me. So I never went back to doing any heavy lifting. And I love, I loved that was such an endorphin rush for me and couldn't do it anymore. So, yeah.

Liz Lima:

Wow. I mean, and I, you know, a lot of us, like I, I have, I have a story as well. And it's, it, it's funny how it's so closely related, like all of us, when he would get to that point, right. Of just, just nothingness. Literally. It's like, right. It's, it's, there's no, there's no feeling, there's no emotion. There's nothing. Right. And, and until, until something, something happens is that, does that trigger, right? Absolutely. And it's like, why, you know, it's unfortunate that it's that we have to hit such a low to get the awakening. Right.

Liz Lima:

Well, I think that's why, like with, with women, like you and especially like being a mentor now in this, in this program, you know, I see it as now we're starting to share more, right? And now we have the ability to get it out there even further. Right. Because of technology and all of this stuff. And I, I think that we can change that, right? Where, where, you know, obviously if someone is in that, that low, right? Like you said, this has gotta be more, right. It happens. There's something that says we all of a sudden think, okay, there has to be more, you know, where they don't have to hit rock bottom anymore. Right. They don't have to go to such extremes because there's women like you and our mentors sharing the story and now we can hear it before something like that has to happen.

Lisa Marie Pepe:

Yeah. Yeah. I mean, if I, going back, you know, I know that everyone is on their own journey and we can't ever control another person's going to do or say or be right. That's something I haven't learned too is a very lesson. You know, I had an alcoholic parent growing up, you know, in desperately pleading and begging and trying to, you know, get him to stop drinking. You know, I mean, so what I've learned is that I cannot be responsible for myself, but I do want to be an example for other people as well and I want people to know that a number one, there is no shame in falling apart. There was an ocean in that, and again, because I was so hard on myself my whole life, I blamed myself for even having a hard time like when I'm going to be a mental health worker and not being able to take on that burden and that load I was, I was on the front lines of a heroin detox facility.

Lisa Marie Pepe:

That's where I was working and being an empath and not knowing how to ground, not knowing how to not let it eat me alive nearly killed me and I was 27 years old and for a long time I carried a lot of shame that I carry this why I was good enough to go through the programs. I was good enough to get the education and get degrees and certifications. Yeah. But I'm a total failure when it comes to being a therapist or when it comes to beyond. So help worker. And there's a lot of shame around that. And the more I've grown, the more I'm involved with women like yourself and that the incredibly powerful women, I mean Raul powerful. If we tap into it, we are all power. Yep. But being in this space now as an online entrepreneur and being able to openly talk about things, it's so freeing because you can't talk about this stuff in your corporate job because nobody cares.

Lisa Marie Pepe:

And even if they do care, they don't have time because the bosses on their ass to get something else done. So you don't dare go in and tell your boss, you know you're having a bad day because well, you know you're going through this existential crisis. Exactly. Yeah. Yeah. Can you do your job or not? Right. That's, yes, that's the question. And if you don't say yes, so there's a door. So I definitely love opening up and talking and, and again, I wasn't always able to do that because for a long time, again, I said, like I was saying, you know, I beat myself up. I felt like a failure even for a long time. I blamed myself over the accident. Right? Like if I had only right, I didn't go to the hospital that night. I didn't feel anything. I was on an adrenaline rush.

Lisa Marie Pepe:

If only right. If only I hadn't driven home at that time. If only I had been driving as fast as I was driving. If only I wasn't on that highway, you know, if only I have gone to the hospital that night and they really knew something was wrong. Immediately create a, played that song in my head for three years and all I did was myself down and beat myself up. And, and it showed, and this is the big takeaway I think for any, any, anytime I talk or anything I, you know, speak about, I want people to realize that our internal dialogue is so powerful and it, we will actually create externals environmental this, so that we feel aligned. That how bad we feel.

Lisa Marie Pepe:

If somebody offered me a job for telemarketing right now, tell him to take it and shove it. And yet, six, six, seven years ago, I was begging to be taken back $10. It wasn't even done dollars or like nine, 15 hours. And I say this like punk boss. He was like, he was like, like 20 years old, I think he was on like the eight year high school plan or something. And He, yeah, he was like, well yeah, you know what I'm talking about, right and wrong. Somebody around who's going to boss me around and I'm like, really? Kid? Like, come on, can you spell your name? Like what? I really felt like, what is my life come to, you know? So when I was recovering from surgery, that is when I realized I really became, more connected to God. I had always believed in God and always trusted God, but not in a way like that.

Lisa Marie Pepe:

If somebody offered me a job for telemarketing right now, tell him to take it and shove it. And yet, six, six, seven years ago, I was begging to be taken back $10. It wasn't even done dollars or like nine, 15 hours. And I say this like punk boss. He was like, he was like, like 20 years old, I think he was on like the eight year high school plan or something. And He, yeah, he was like, well yeah, you know what I'm talking about, right and wrong. Somebody around who's going to boss me around and I'm like, really? Kid? Like, come on, can you spell your name? Like what? I really felt like, what is my life come to, you know? So when I was recovering from surgery, that is when I realized I really became, more connected to God. I had always believed in God and always trusted God, but not in a way like that.

Lisa Marie Pepe:

Not in a way where I just literally threw caution to the way and I say, God, I trust just you tell me where I'm supposed to go. I don't know where I'm supposed to be. And then, you know, the idea started coming and then I started creating a lot of positive. I love doing posts and images and stuff. And so I started doing those on Facebook and people started liking them and loving them. And then I thought to myself, why couldn't I be five going to be along this coach or a life coach? And I started off in those areas. And then very quickly, because I'm such a student of life, I want to learn all the tools and all the things I do quickly built an online business. And I had absolutely no idea what I was doing. I had no idea.

Lisa Marie Pepe:

And it wasn't until my first clients sent to me, by the way, cause I was only doing confidence coaching that time. And she said to me, you realize that like you, you show up everywhere, right? Like really? Uh, yeah. She like have you ever googled herself? And I was like, no. And so all of a sudden it was like, okay so we maybe have got some, can hear, maybe I've got like my own approach to visibility on marketing in, keep them in how to build online businesses. And then that's when the two were married and I've been doing that now for almost three years.

Liz Lima:

That's, that's awesome. And how it's and it's, and it's so perfect how, it just like manifested right. How, how you were doing what you felt you like you loved, right. Going with it. And then there it is.

Lisa Marie Pepe:

That's exactly right. Nothing I've done on this entrepreneurial path has been forced. You know, just knowing when it's time, you just know when it's time. And did I mention God cause I, you know, I'm a Christian and so got it. Got just a very big role in my life and it's just a feeling of knowing that I was created with a divine purpose and whatever that is at the moment, that's where I go. And as I, you know, sort of grown over the last few years, it just feels like, okay, where are we going? This kind of thing. Now that's not to say that life is perfect. It's not to say I don't have bad days and I don't cry and get upset and I have never failed launches and I haven't had, you know, pretty close. We've all had it happen. And Lil Jon, you, they've never had it happen. They're full of crap young each time. The other way with your grade card do not. Because they're not, they're not telling you the whole truth.

Liz Lima:

Absolutely. There's so many of that around lately.

Lisa Marie Pepe:

Yeah. Yeah. Look what I did in three days and I had $38 $38,000 to positive and my pay pal account. Well they used to draw like that's not real. Like, especially when you're first starting, you know what I'm saying? That may be doable. If you're a huge, you know, whatever. And you join an amazing launch that may be a payday for you. That would be amazing. I would love a TV like that. But you know, I mean for somebody just starting out.

Liz Lima:

It's, it's not the reality. So who do you see is, who do you think your ideal customer is?

Lisa Marie Pepe:

So currently my ideal clients are there, the predominantly are female. They are on online entrepreneurs who are very heart centered. They're passionate, they're very purpose driven. They're here to fulfill a location, not just a this job.

Lisa Marie Pepe:

This is, this is a calling. Whatever it is they choose to do. And maybe Reiki healing it might be coaching, might be writing it might be, whatever it is, they're adding value to the world and they're helping the world to heal in some capacity. And typically the one that I work with are usually just starting out in the online space. I may feel incredibly overwhelmed by all the things. And so I have a special place in my heart for people like that because I didn't have an MBA, I didn't have a marketing background, I didn't have a, you know, I didn't know how to do any of this. And so I kind of bootstrapped and what I've done has worked and now I'm excited to then help other women do the same thing. So typically, like I said, they're, they're just starting and maybe they're getting ready to define who they are in this niche or trying fair who their ideal lane is for building their first email list or building their first, you know, tell us something, whatever it is we work on.

Lisa Marie Pepe:

But there's only the component of the mindset work and the, and the confidence piece because a lot of people, and especially women are not successful business because they don't feel good about themselves at the end of the day. So I can't compartmentalize it. I can't say I only do competence coaching, right? Only do marketing, visibility coaching because the two are so intertwined. And you know, I, I love my clients. I really do. I, you know, I get up and I looked at my schedule and I'm like, this is gonna be a great day. Like I love her, I love her. Like this is awesome, but people from all over the world, how did this happen? I still ask myself, I'm like, all right, did I screw up the phone with somebody from Kenya? Like what? Like well how does it happen? You know? And then you think about all these other things that podcasts, like summits, like giveaways and all these things that you're involved in and all of a sudden you have an entire family. All through a computer screen.

Liz Lima:

Yeah. And I, and it's true, I like calling it a family as well because it, it really is like the ones that gravitate towards you are the ones that you connect with as well. Right? That's right. If you're, if you're a heart centered and you are doing what you feel aligned with and you love, right, there's no bullshit. There's no fake, not let, no phoniness nothing. Right. That's what shines through and that's where your people are going to be. Awesome. Very cool. So what does it look like? For let's say like how like do you have different type of offers? What would it look like if someone just like, well, I

Liz Lima:

I was thinking about it, I kind of want to do online business. I don't know. Like what, what would you show them or what do you have to offer?

Lisa Marie Pepe:

Yeah, so I've got a whole assortment of goodies and because I really want to honor those that are financially secure enough to actually invest in one on one coaching because I, I will definitely always advocate for one on one coaching. I had a one on one coach since I started and it is the reason why, or at least you know, I'd say 90% of the reason why like I am where I am having someone who has gone before you, who's been there and done that and then teach you, it's priceless. Right? So one on one coaching, I, I have incredible programs, right? Six months mentorships when your mentorships where I'll walk people from a to Z. I mean if you want to sit down and save me, I'm thinking about starting a business.

Lisa Marie Pepe:

Great. I will hope you from, you know, let's think about what do you want to do, what lights you up, what makes you happy, what are you good at what do you have access to, right? All these kinds of questions that we get answer all the way to building out funnels and sales and systems. But every step of the way we're going to be doing with mental health stuff too, right? We're going to be doing the confidence are going to be checking in, you know, is that old childhood wound that you know, somebody calls you fat when you were 10. Is that still sticking around because if it is, it's going to get in the way of you being successful. So for people that aren't able to do those types of programs, I do have a couple of group programs that I have only run live.

Lisa Marie Pepe:

But they, they're slightly, you know, less than an investment, you know, as opposed to the one on one coaching. Cause my one on one coaching clients and like they get my whole heart and soul. Like I give them everything. I'm with them. They text me, they can, you know, set up extra time with me they needed during the week. And so I really give a lot in that capacity, but I, but I like giving, I want us to support people. And so when I run a group program, you know, it's maybe a group of women who are just getting started and they own the same pace with the technology. They don't understand the technology pieces and understand the system they need. I can help them. Right. And I, you know, colleagues and like a business partners, I can have some sort of bring in where it's like, Hey, I want to do this little program at this group.

Lisa Marie Pepe:

They really need help with this. But the thing that I actually love a lot is my membership site because it's a place for people who are really new. I'm really hesitant and really confused and they just know they need to learn more about what it really takes to have an online business. And if they're cut for this whole entrepreneurial thing. And that's my business. Basic. Yeah. And that is incredibly, you know, affordable for most people option. And so it feels good. And then of course I've done some paid training, paid masterclasses, thinking, think that, um, being, get everything from, you know, a months worth of time with me and in my group in which you'll get a lot of value even in a month because all the trainings that have been uploaded, you get all of those live call with me, you get, you know, all that, all the way up to one year mentorships, which I really enjoy it because that helps me to a person you grow exponentially.

Liz Lima:

Right. And it's, it's nice that the way that you've said it is that because you honor where people are at.

Lisa Marie Pepe:

Yeah, absolutely.

Liz Lima:

Cause not everyone, you know, not everyone is a, is that either even mindset, right? You're not even in the mindset of, Yup, I'm going to go all in. You know, everyone is different. Right. We have a pretty strong personality. Right. And others may not. And that's okay. Right. There's, there's something, something there for them. I like it

Lisa Marie Pepe:

That's exactly right. And that's, that's also because I feel like it's not my job to coerce people. Believing that this is a lifestyle for them. And mean, and I actually had written about that yesterday or maybe,

Lisa Marie Pepe:

But yeah, I mean, you know, if they're just trying to dip their toes in, I'm not going to sell them $15,000 coaching package that would not be ethical to do. I don't personally feel to do it to people. It's just, and I think people like you and I then are, as far as I'm concerned, we're like the real deal. You know, it, we're not after, it's not making a fast book. It's not trying to pull the wool over people's eyes, genuinely offering people the things, the support, the tools that they need, if in fact they're going to pursue this path.

Liz Lima:

And the ones that are, and it's so great that you said ethical, because not many people say that word in the online space. Right, right. But those that are stay around,

Lisa Marie Pepe:

I would agree with that 100%. Well as I create success, you're, you're gone and then you're, you know, you're here today, gone tomorrow. So, you know, I'd rather be, like you said, you know, I'm a marathon runner than a stranger. You know, it for the long haul. I mean, this is my job. You know, I need to mention this, that there's days now where I still struggle with physical symptoms. I, he know is such a hellish whole entire five year process. Then even after the surgery, which one are being a lot more complicated by the way that I envisioned, you know, I'm working from home because I, my body means personal care each day. I can't just go sit at a desk for six hours a day at lunch when somebody tells me you get lunch and go to the bathroom and somebody tells me to go to the bathroom, if that doesn't work, if I'm having a shit day and I need he on my neck and my back, well I'm going in my bed and I put the heat on my neck and my bathroom and I'll work from my laptop. Okay. I know. And I have no shame in that. Because that does not take away from my brain power or what I'm able to do and the way that I'm in the way I'm able to help people.

Liz Lima:

And because you made the decision, right? Cause you said way back you made that decision that you were no longer going to be that person anymore. The one that lost, right. You made the decision and that's, and I know some people may have heard it and maybe a lot of people have not, but there is that saying what you have to decide and once you decide it's done, like you made the decision. Right. And I think, I think some people may not, may not put enough, well I don't want to say belief enough value in that, that decision. Because if you decide with all of yourself that nope, this is no more of that, I'm done with that, this is it. Then things start to fall in the place. Little by little by little with little actions, little actions and it goes. But those that you know, either either don't make the decision or don't do any action, then no, nothing happens. Right?

Lisa Marie Pepe:

Absolutely. Absolutely. The people see it. And for me that's like a big hangup I have. I'm able to recognize it in other people because I wasn't that person. So when I see people in limbo and they're just going through the motions of life, saddens me because I know that feels like, and I also know what it feels like to be on the opposite extremes of just being in the middle stucks wishy washy. Like you're just going through the motions. You're not so depressed that you're in bed every day. You're getting output, you're not really happy, excited. Well, they hate Monday mornings. Do you love Friday afternoons you and Sunday night?

Liz Lima:

Yes. Oh my God, we're the same person. Yeah. Oh, oh my God.

Lisa Marie Pepe:

This stuff when we were in school.

Liz Lima:

No, but the Sunday, the Sunday depression is real.

Lisa Marie Pepe:

Yeah.its real. It is real. And I have read about, you know, there's more like, heart attacks on a Sunday night, like seriously, like more medical problems or medical conditions and stuff that happened on, on a Sunday night. And it's like, well, clearly something is very, very wrong. I mean that it should not be that way. No, I don't know how in this culture we've just allowed it to get to that point where, you know, even had I was working for, you know, you know, like agencies and everything, professional agencies or schools, why are teachers trying to shove those yogurt down their throat between walking the kids into a classroom, walk them back to the lunchroom for themselves. Then they gotta to go pick up the kids again. They got like eight minutes, eat a lunch. What, what is that and how was that? Okay. I personally don't feel like it is.

Liz Lima:

Yeah, I think we could talk for hours, I think.

Lisa Marie Pepe:

I think so too.

Liz Lima:

Well, I'm, I'm super excited about what you offer and, and being in this group, I mean, I, I love everything that you stand for. I really love your story. Now that I was able to hear the entirety of it and I really feel that it's, it's powerful. It's definitely going to affect someone in, in any way, which is what we want. Right. A little spark. That's all we need, right? So I will have this in the show notes, but how can people find more about you? How can they follow you? How can they see what you've got, all of your stuff, what, what, where can they get?

Lisa Marie Pepe:

So here is the simplest way. I mean this with like, I'm not even joking. Please type my name in Google. Just do that. And the reason I say that is because I have one website that's in transition you was being built with. He go there, there's nothing there. What my full name Lisa Marie Pepe into a Google search. I promised you that I will come up on Facebook, I'll be on youtube, I'll be on Twitter or wherever you find me. If it's on a podcast, wherever you find me is where I'm happy to connect with you. So

Liz Lima:

Perfect. Yeah. And I will make sure I spell your name correctly so that people can find. Awesome. Thank you so much. I really, really appreciate it. I know it takes time on it, but I know that you wanted to share and I, I did. Thank you so much.

Lisa Marie Pepe:

Oh, you're so welcome. Thank you.

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